Tue 16 Oct 2012
Dunedinmusic.com's Interview with Moimoi
DMC: Describe Moimoi in one sentence.
M: Moimoi is a music video production collective based in Dunedin, making music vids for predominantly kiwi bands.
DMC: When did Moimoi begin and has it changed at all since its founding?
M: Moimoi itself is brand new, (founded September 2012) though the founders have an established working history over the past 3 - 4 years.
DMC: Who is involved with Moimoi (ie staff, crew etc etc, or even if you guys have any sponsors)?
M: Max Bellamy, Iain Frengley, Ollie Lucks & friends. We are excited about the flexibility of our collective model and bringing other local filmmaking talent onboard to projects that suit their area of expertise.
DMC: What artists have you worked with?
M: Alizarin Lizard, Jack Northover, Thundercub, Knives at Noon, Onsombil & more.
DMC: Are there any local bands who you think would be awesome to work with?
M: There are exciting things happening within the Dunedin music scene and we are eager to get amongst it and do our bit to take the scene to the next level. moimoi work out of a George st studio adjacent to the Attic, which is abuzz with cool bands. We love what the shapeshifting Alizarin guys get up to in all their different forms including Brown and Fat Children. Matt Langley is a bit of a legend. Nick Knox is bigtime original and the nicest dude you'll ever meet.. the list goes on an on! We want to be accessible to as many bands as we can and are open to hearing from any one and all, we have eclectic taste in music to say the least.
DMC: What are the processes involved in making a music video?
M: Most of the music videos we come across make us want to yawn. It's a medium that generally speaking is under-capacity creatively and often defaults to being really formulaic. We put emphasis on each song being a unique opportunity and challenge, basing our concept on what we get out of a song, not superimposing our preconceived ideas or formulas. When you think outside the square you find yourself in all sorts of funny situations shooting the video, like hanging a hungover Paul Cathro upside-down off a stage until he turns the colour of a tamarillo, folding paper boats until you go cross-eyed or destroying a stack of speakers with gooey cornflour. We have a lot of fun making music videos which we hope comes across in what we make.
DMC: Details for your current competition
M: We are celebrating our launch by giving away one free music video to a local act.
Until the 31st of October, we are welcoming entries from Dunedin based bands, DJ's and musicians.
To enter, simply email us a link (or attach an mp3) to your best original song online at firstname.lastname@example.org.
DMC: Is there anything else you want people to know about Moimoi?
M: Moimoi wants to hear from local musicians! Don't be afraid to start a conversation with us to see how we might be able to get a project off the ground, just flick us an email or a facebook message.
You can look at our previous videos and follow what we are up to via our site/social media on our: